Design Approach
My approach to every design project or problem needing a creative solution consists of four key stages.
Discovery
Through multiple open-ended questions, I work with my client to determine the problem that is needing a creative solution. Using Google Docs, I capture key points of our discussion for both of us to revisit.
Ideate
Once the problem has been defined, I start ideating strategic solutions. For me, ideas come from everywhere. Therefore, I capture ideas with my phone, Pinterest boards, as well as Behance moodboards.
Concept
Following narrowing down the solutions to the preferred options, I begin producing a scaled down version of the designs. After rounds of internal reviews and changes, I prepare to pitch two to three design concepts to the client.
Implement
Succeeding with a creative solution that strengthens the brand, solves the problem, and makes the client happy, I roll out the design to all related marketing and promotional components.