Resume
I BRING THE WOW
My extensive, multidisciplinary background, consisting of print, digital, and outdoor, for over 40 brands in over a dozen industries has given me valuable insights into challenges companies, such as your own, face. As a result, I know I will make a valuable addition to your team. Reach out and let’s talk.
April 2008–Present
CDM Smith, Lead Graphic Design/Creative Director
With my current employer, CDM Smith, I am valued for my constant creativity, time management, as well as my ability to handle a range of personalities within challenging situations. Key highlights of my career with CDM Smith include:
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Developing and implementing a new technical communications program as a new client service with over $1 million in revenue in its first year.
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Leading a team of designers across multiple domestic and international offices to produce high-quality graphics and communication documents for government agencies.
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Serving in a crucial role in the firm winning more than 170 project pursuits over 13 years totaling in more than $220 million.
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Developing and delivering a new monthly technical communications training course resulting in educating over 300 employees in the first year.
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Cut the amount of change orders in half by developing and implementing the utilization of a creative brief.
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Improving the quality of marketing materials by procuring proper design software and production equipment, along with training staff.
Read more about my involvement in building the new technical communications program here and another CDM Smith project here.
August 2020–December 2021
Realwave, Marketing and Design Consultant
The Vice President of Customer Success reached out to me, requesting my expertise in assisting the startup in furthering its branding, while creating a sense of consistency and building communication templates for greater self reliance during its initial growth stage. Specific projects of focus included:
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Strengthening the company’s marketing efforts by creating its Strategic Brand Positioning & Communications Plan.
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Improving branding consistency throughout all marketing components by developing a comprehensive brand book.
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Boosting brand compliance and impact on target market by providing creative direction on all sales and marketing materials including the firm’s website.
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Enhancing brand communications by designing foundational marketing components for print, web, and social media.
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Serving as the primary point person on all of the projects, providing creative direction, managing the delivery schedule, as well as partnering with the website programmer to enhance the brand website.
Read more about my involvement with Realwave here.
February 2012–June 2020
Extreme Response International, Marketing Volunteer
After attending two humanitarian trips, to Quito, Ecuador and to various areas of South Africa, I was impressed at the impact the organization was having and wanted to help extend their efforts. Key highlights include:
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Increasing Extreme Response’s number of followers on social media by over 200%—kickstarting the revitalization of the NPO.
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Improving brand awareness by strategically developing their marketing plan, including traditional and digital components.
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Growing the number of donors, volunteers, and supporters by developing and implementing a range of creative promotional outreach tactics.
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Enhancing brand perception by designing a new visual identity, consistent messaging, and by developing brand standards.
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Serving as the brand compliant officer with all communication materials running through me to ensure they follow the new brand standards.
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Improving online presence by designing the user interface and managing the programming of its website.
Read more about my involvement with Extreme Response International here.
Past Roles
I have worked as an art director, senior graphic designer, and as a freelance creative professional, working with brands including 7UP, Shell, Nokia, Cointreau, Electromixers, Downunder Vodka, Twistee Shots, and NBA’s Dallas Mavericks.
Before CDM Smith, I worked at G2 Promotional Marketing as their Art Director, building national retail promotions to boost sales for a variety of brands including Shell’s Rotella T, Quaker State, and Black Magic, Dr Pepper Keurig’s 7UP and Snapple, as well as multiple phone launches for Nokia. Read case studies on the Shell promotions and 7UP’s multiple promotions.
Prior to G2, I served as Independent Distillers USA’s senior graphic designer, launching their portfolio of 12 brands, including Downunder Vodka, Twistee Shots, and Mudshakes, into the marketplace. Additionally, I collaborated with the company’s marketing team to develop and design multiple on-premise and off-premise promotions for the different brands. Unfortunately, the owner passed away unexpectedly and the office closed down before any of the brands could have an impact in the marketplace. Read about a particular Downunder Vodka promotion.
Throughout most of my career, I worked as a freelance creative professional working with sports brands like NBA’s Dallas Mavericks, NHL’s Dallas Stars’ Mike Modano, and NFL’s Dallas Cowboys’ Troy Aikman. Additionally, I partnered with several entrepreneurs to help bring their ideas to life. Some of those products made it to the marketplace, others did not. The most significant was Electromixers. Read the case study of my involvement with the cocktail mixer.
Skill Set
Acrobat, Branding, Bridge, Collaboration, Communication, Creative Direction, Creativity, Data Visualization, Excel, Express, Graphic Design, Illustrator, InDesign, Leadership, Lightroom, Marketing, Organization, Photoshop, PowerPoint, Presentation Development, Presentation Delivery, Problem Prioritization, Product Development, Social Media, Strategy, Time Management, Wix, Word
Education
Bachelor of Science, Marketing from Colorado State University Global
Associates of Applied Arts, Visual Communications from Art Institute of Dallas